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Main Page Contact Francisco Duque, 912.961.3173 For Immediate Release
Asian Festival Logo Born of AASU Student Project(Savannah, GA, June 21) The 12th annual Savannah Asian Festival held Saturday, June 16, had a special significance to a group of Armstrong Atlantic State University (AASU) students and faculty. Nineteen students in a corporate logo design and identity class at AASU spent the latter part of the spring semester designing a logo for the 12-year-old festival. Out of the 19 designers, the Savannah Asian Festival committee, a non-profit group of Asian business owners and city residents, chose three finalists. Students Chris Gibson, Jennifer Incorvaia and Joey Merchant presented their designs to the Savannah City Council on June 7. The winner, Jennifer Incorvaia, a fine arts senior pursuing a degree in graphic and electronic design, was announced at the opening ceremony of this years festival. "This has been an incredible experience," said Incorvaia. "On a very practical level, I have learned the importance of communication between client and designer and that design is very much creative problem solving. I am honored that my design has been selected to represent such a wonderful, vibrant part of our community." The contest evolved after the Savannah Asian Festival Committee decided it was time to introduce a graphic identity to the annual popular event. But rather than hiring a graphic design company to design a logo, the committee opted to draw from the pool of talented art students in the area by creating a contest to design the logo. In May, the City of Savannah's Department of Cultural Affairs put a call out to area schools, including AASU. Armstrong Atlantic's Angela Horne, assistant professor of art, and her 19 students jumped on the opportunity. "Being a part of this creative partnership between Armstrong Atlantic, the City of Savannah's Department of Cultural Affairs, and the Savannah Asian Festival has been a wonderful experience for our students," said Horne. The new logo, a splashy rendering of the letter "A" in black, thrown over a golden yellow rectangle atop the words "Savannah Asian Festival" in black and red, will become the graphic identity for the festival. The design will adorn T-shirts, posters, brochures, and other promotional materials for the festival beginning next year. The guidelines for the contest called for a design that could portray a theme of Asia in a clean graphic format and mindful of the more than 30 countries that comprise the continent, with all its cultures, religions and symbolisms. The committee desired a logo that was graphic, timeless, and simple. Incorvaia's conceptualization for the design was to introduce a new form for the letter "A" based on graphic elements used in different languages. For her winning design, she received a cash award of $500. Gibson and Merchant received $350 each as runners-up. "Throughout the process, I was reminded of a valuable lesson learned in Angela Horne's class: 'There is not just one solution.' This and her encouragement helped me keep an open mind and helped me eventually create the winning logo," said Incorvaia. |
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